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Jul 18, 2019

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the philosophies that he has implemented over the span of his career. He offers tactical advice on how to work well with teams and build a future focused organization. I hope you enjoy!

 

Podcast Notes

3:00 How Simon found Responsive

5:00 Building a team

7:45 Why Pepsico brought Simon on

10:45 How Simon stays current in marketing

12:45 Balancing the internal politics of the organization with staying fresh with consumer attention

15:45 Marketing platforms on the rise

18:15 Plastics Project

21:15 Three local rules of the Plastics Project

25:30 Simon mentions: If by Rudyard Kipling

26:00 Simon’s thoughts to the Responsive community

28:00 Steps towards being plastic-free

31:30 Begin with trust