Dec 2, 2015
Amy Cueva (@AmyCueva
) believes that design can
improve the human condition. It was with that mission and vision
that she co-founded Mad*Pow
in 2000 and has built an award-winning
design and digital agency which serves industries from health to
financial services and beyond.
But quite apart from having spend the last 15 years building
her company Mad*Pow, Amy lives in a wide variety of different
spheres, including sidelining as a belly dance performer and
constantly exploring new avenues to positively impact human
Amy plays an essential role in Mad*Pow’s visualization of a
changed healthcare system in the United States. Her work with large
healthcare companies has helped to improve customer
experience, leverage design to drive change, and facilitate
human-centric innovation. As the chief instigator behind an annual
health and design conference HX Refactored - where I have been a
speaker - Amy has successfully connected and networked disparate
parts of a challenging and siloed system.
I am consistently impressed with Amy’s willingness to share
her own vulnerabilities, and enthusiasm for helping her clients -
and her friends - to change. I hope you enjoy this interview
with designer Amy Cueva.